🦄 PRACTICAL UX: ADVANCED
START DATE: May 18, 2024
Duration: 6 weeks (+ 2 weeks of orientation).
Saturdays & Sundays. 2:00 PM – 4:30 PM.
Price: 9.300.000 VND.
Group of 2: 16.600.000 VNDLive online class in Vietnamese
via Zoom (ft. Figma & Notion).
Private Training: in English.
EARLY BIRD
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7% OFF
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EARLY BIRD ♪ 7% OFF 🐦
CLEAN UP YOUR MESSY MIDDLE in UX/PRODUCT CAREER
Practical UX course aims to allow you to engage deeply with and reflect on your UX/Product practices to bring the “Low Cost – High Impact” principle to your company. Elevate your Digital Product career now!
Are you facing these Difficulties When Learning & applying UX to your company?
😢 Problems at work
Even though your team has limited resources, you need to convince your boss (C-level, Product Managers) to prioritize UX research. Your team is concerned about time and costs to ensure a high-performing outcome.
With so many UX methhods, it can be challenging to decide which one to use in your situation and your UX process.
To convince your boss, you need to demonstrate the UX impact on business. Unfortunately, you lack confidence in your presentation and communication skills.
😢 Problems in UX Learning
Although you may be eager to learn and practice UX with high expectations, real life with real users can be harsh, especially with a one-member UX team.
Without understanding the real information from the business, many assignments in UX courses may be considered biased.
It is essential to learn about the business to predict how the market and users will react when UX is implemented. Without this knowledge, it is impossible to anticipate the users’ behaviors.
This course is for you, IF…
👨🚀 You are a UX/Product Designer ready to plan and execute impactful UX research.
Utilize business requirements to reduce bias and design UX processes that consider real-life factors to improve user experience and collaborate effectively with stakeholders.
🕵️ You are a Product Owner/Product Manager who wants to use UX skills to elevate your expertise.
You already know about the digital product development process and working with UX/Product Designers, but you need to understand UX skills to collaborate more effectively.
👨🚒 You are a Business Analyst trying to understand your users’ behaviors.
Through the lens of user experience research, you can enhance decision-making processes and achieve better product and system outcomes. Gain hands-on practice, assignments, and feedback from UX experts.
What you’ll get
CASE METHOD TEACHING & LEARNING
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As a UX Practitioner, it is imperative to gain an understanding of the position and role of UX within a company. You should avoid thinking it is overly important while not feeling like you can't contribute anything. Identifying your own strengths is a crucial aspect of this process.
Furthermore, you can analyze the stage of product development and determine the appropriate level of UX value needed to meet business needs while utilizing the right resources.
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You will perform a UX audit to identify their strengths and weaknesses. By understanding the consequences of leaving weaknesses unaddressed, you can propose effective solutions that align with user behavior.
Additionally, you will learn about the drawbacks of blindly following psychological trends and labels.
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As a UX practitioner, it can be challenging to conduct UX research when your company doesn't provide resources. However, this is a common issue and shouldn't be a cause for worry. You can perform effective interviews with effective communication skills and lean methodology.
This will help you identify and address the users’ insights, providing an opportunity to enhance the user experience.
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To integrate UX into daily life, UX practitioners must gain support and consensus from diverse teams and stakeholders. The question is, how can they be convinced?
High-performing UX can be launched by utilizing tactical UX to create proposals and organize effective meetings.
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You will learn many types of prototypes that are suitable for your project's resources and timeline. Additionally, depending on the business requirement, you will know how to select the appropriate UX Deliverables.
Achieving a successful career involves understanding the resources available to you, determining how to create value, and establishing a feedback loop to enhance your UX outcome. Staylab will show you how to consistently practice UX in your daily habits, which cannot be found in books or articles.
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Capstone Project is a final assignment constructed gradually from each week's assignment. The purpose of the summary session is to:
- Allow you to apply what you have learned to real works.
- Give you the opportunity to use it in your UX portfolio with full credit of Staylab and your learning mates.
MEET YOUR INSTRUCTORS
👩🏫 NGUYEN THUY AN • Teacher
With 11 years of experience as a Graphic Designer, UX Designer and Product Manager, An is currently the Director of Staylab. She also provides UX consulting services for private clients in Hanoi.
LinkedIn: An Nguyen
👨🏫 NGUYEN KIM HOAI • Advisor (Capstone Project)
With 5+ years of experience as Senior PM Lead at Mobile World Group, Hoai is mainly responsible for managing the PM team, product operations and websites, including The Gioi Di Dong, Dien May Xanh, AVA, and TopZone.
LinkedIn: Hoai Nguyen
👨🏫 TIEN NGUYEN • Teaching Assistant
Product Designer at One Mount Group (Hanoi).
T.A for Hand-on Practice lessons at Staylab.
LinkedIn: Tien Tom
👨🏫 TRUC NGUYEN • Teaching Assistant
Project Manager at GEEK Up.
T.A for Project Management course at Staylab.
LinkedIn: Alice - Truc Nguyen
👨🏫 DANG TRAN • Teaching Assistant
Product Owner at Cubable.
T.A for Project Management course at Staylab.
LinkedIn: Dang Tran
WHAT OUR LEARNERS SAY
I'm impressed with Staylab's approach to training. The UX Practical course offers a safe and realistic experience to learn from mistakes and gain valuable insights in the real business.
It's great for us with some years of experience to systematize our knowledge and develop a mindset of self-study and research. Staylab provides accurate and in-depth sources of information and knowledge in a flexible and engaging UX process and framework.
The course also includes activities on building better mental health in the workplace. Overall, I'm grateful for the support of the teachers, advisors and teaching assistants. Thank you.
– Tran Thuy Van
Senior UX designer, TopCV.
Former Product Designer, One Mount (Hanoi)
I just wanted to say thanks to Staylab for giving us real projects to work on during the course. It's been super helpful! I've learned a lot about the UX process and what kind of issues can pop up in a real project.
Also, I really appreciated Hoai's talk about their working process at MWG during the Product Operation training session. It was eye-opening to see how things are done at a big company compared to what I'm used to. I think I have a better idea of what skills I need to develop to work at a place like MWG. Finally, Hoai did a great job going over the Capstone topic with Ms. An and the rest of the group. It was super helpful to get some detailed feedback. I wish we could have gotten more advice on the group's solution in the final stage of the plan. It would have been great to feel more confident about our solution or invest better in it.
– Ta Hoang Kim Khanh
Senior Visual Designer, Zalo
I am delighted to say that I have achieved my initial goal much sooner than expected through this study. I am satisfied with the course and find it highly beneficial, especially because it offers a practical approach to learning UX.
I appreciate the real-life case studies included in the course, which helped me to experience a real working environment. Overall, I'm happy with the course and feel like I've learned a lot about UX practically and effectively.
– Ha Phi Hai
UI/UX Designer, Momo
Former UX/UI Designer, Unicloud
— DISCLAIMER AND POLICY —
To secure a spot in our course and receive study materials (slides + recordings) in advance, you will need to pay a deposit of 50% of the tuition fee. Please note that deposits are non-refundable under any circumstances. However, you may reserve the course before its opening date if you have an explicit and legitimate reason.
If you cancel your reservation before the course begins, you will not be charged for the reservation process for 18 months (starting from the deposit date).
If you wish to reserve the course after it has already started, you will need to pay the full tuition fee upfront and reserve your seat for 18 months (starting from the deposit date).
Please note that if you decide to stop studying unexpectedly and exceed the 2-year deadline, we will not be able to refund your tuition fees.
In case a course is discontinued, you can transfer to any other course without paying the difference in tuition fees at the time of starting the new one.